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Michael considered fate at 15:17   |   Permalink   |   Post a Comment
A different take on the Apple/Sirius "talks":
Apple's music delivery solution bests Sirius' so integrating satellite radio into the iPod is unlikely to happen. So what's left? In two words, "original content." Sirius has been negotiating contracts with key content providers such as popular radio personalities like Howard Stern and also has exclusive professional sports broadcasting contracts. This is where they have room to negotiate.

Steve Jobs went on record earlier this week to say that podcasting is going to be playing a larger role within iTunes and the iTunes music store. Contrary to popular opinion, podcasting doesn't only have to be specific to amateur broadcasters. The same technology that entitles amateur broadcasters to make their voices heard to a large audience can just as easily be applied to professionals. I believe this is what Sirius and Apple were more likely discussing.


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