Rock/culture critic Neil Strauss spent several years mastering "speed seduction" techniques based on neuro-linguistic programming. Then he wrote a book about his experiences employing the psychological tricks to hook up with women.
But my favourite part was:
"On the surface it might sound like a horrible thing -- men learning tricks to manipulate women. But any guy who doesn't have anything inside -- like confidence and self-awareness, some sort of spirituality or goodness, being in touch with their emotions -- is not going to do well anyway."
Yup. Uh huh. Indeed.