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Michael considered fate at 15:48   |   Permalink   |   Post a Comment

I know I sort of pretend to follow the rise of online media and try to report whenever the Apple iTunes service opens a new store or starts offering more content, and likewise with other outlets.. but this is a little silly - Apple Offering Full Length Movie on iTunes. From the digg.com write-up:

It appears Apple is now offering the first full-length movie for sale on the iTunes Music Store. High School Musical is a 1hr, 39minute Disney Channel original TV movie that is now available on iTunes!!!

I really gotta ask, does a Disney Channel original TV movie warrant THREE exclamation points? Really? Does it? (So strange I gave it three question marks).

The real question mark here, though, is where did Apple drop the ball? The answer is found right on their front door: With the iTunes Music Store. If Apple was such an innovative company, as they claim and are oft labelled to be, wouldn't they have capitalized on the future and named their online service the iTunes Media Store?

This is just evidence that sure, you can be in the right place at the right time but that doesn't necessarily mean you predicted the (oh oh, I'm gonna use a buzzword) long tail of the future (okay okay, that was probably miss-use. shuush). But my point is this: hindsight is 20/20. Sure, it may look like Apple planned to offer more than just music from the start. Sure it may look like they are rolling out their perfected plan from 10 years ago.. but, nevertheless, their online offering is the iTunes Music Store.