Are we hard-wired to look for beauty? Is the golden ratio embedded in our brains; even, in fact, represented physically in our DNA? Is beauty measurable and definitive or are we unwitting sheep always trying to obtain that shapely shear that the magazines tell us we need - slaves to a consumerist society? Is the inevitable aging process our greater fear over death?
Probably, argues this Washington Post article.
And this is what we concern ourselves with.